hi, I'm Paul Anthony Alicea
I'm a product designer
crafting engaging digital experiences for various mediums from start to finish.

Currently freelancing on website designs and user interface designs for multiple clients. I take on a variety of roles including web design, brand development, content strategy, graphic design, UX, and UI. My approach is shaped by experience across startups, marketing agencies, in-house departments, and personal projects.
an illustrated drawing of paul enjoying coffee at his desk with colorful props around him such as controllers, his drawing tablet, his VR headset, and the Puerto Rican flag
show me some projectslet's have a chattell me about yourself
a doodle of an manila folder a doodle of a speech bubble with mail in ita very simple doodle of paul alicea
a doodle of a controller that leads to the games section

SpiritXR

ui / ux
virtual reality
game dev
Designed a tablet-like interface for navigating the features of virtual reality bar.

Video TXL Redesign

ui / ux
virtual reality
game dev
Redesigned a video player for improved usability in virtual reality.

renaissance

web design
web development
graphic design
Worked in-house as a Web Designer, contributing to the main website, desinging and building essential landing pages.
a doodle of a controller that leads to the games section

jellyship

game development
game design
game art
Designed and developed a top-down survival game made for the the Brackey's "Calm Before the Storm" game jam.

improve & grow

web design
web development
graphic design
Designed websites, including the agency's own company site, while working in house as a Senior Web Designer and Brand Designer.

stambaugh

web design
web development
logo design
Redesigned the branding, logo, and website of a tax and accounting law firm from scratch.

your's truly media

web design
web development
ui / ux
Redesigned the branding, logo, and website of a wedding photography company based on their previous branding.
a doodle of a controller that leads to the games section

popo panic

game dev
project management
pixel art
Developed and designed a one-screen arcade-like, side-scroller.

bodo

web design
web dev
graphic design
ux / ui
Developed and designed the website for a startup data platform company, shifting the focus from investor appeal to a user-centered experience.
a cropped screenshot of the Flawless Finish Detailing homepage

flawless finish detailing

web design
web dev
Flawless Finish Detailing requested a website that would be up to par with the competition as well as serve as a funnel for online booking for their vehicle finishinig service.

mortgage craft

web design
web dev
ux / ui
Mortgage Craft requested a complete brand and website redesign with a visual theme that reflects their approachable approach to mortgage planning.
a collage of the juniata presents posters side by side

juniata presents banners

web design
ux / ui
social media
Designed posters and banners for "Juniata Presents" live shows by communicating with performers to visually represent their events.
a doodle of a speech bubble with mail in it
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