This was a project worked on during my time with the IMA Studio team at Juniata College. We were approached with the task of redesigning the local community center's branding and web presence. After having a discussion with the community partners, we generated deliverables and split the responsibilities into multiple teams.
I was a part of the branding and print team. My team and I decided on the branding styles and colors, and from there I was in charge of redesigning the logo. These tasks involved discussions with the community partner, sketch phases, drafting phases, and feedback rounds between each phase. Though I didn't find the final logo to be as interesting as I would've liked it to be, I learned as a designer it's more important to create materials that work for your client's needs while meeting fundamental design standards.
